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Today we will study the rules for effective headlines. To to this link Headlines (1) at the bottom of this page and open the powerpoint slide show. Follow the slide show and complete the exercises in a Word file. When you are done, e-mail the results to: [email protected]
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A lot of images for the fall groups have been loaded into the cloud.
Log in to your page or pages Project number -- 416000 Your login will be your first letter of your first name and your full last name. Your password will be your full first name and the first letter of your last name. Using one of the folders in the content area of the cloud (you can choose one you're going to work on or one for practice) pick a sport of a group. It can be football, cross country, cheerleaders, pantherettes, band or volleyball. On your page, choose a new template and drag and paste it onto your assigned pages. Then, put your name in one of the title boxes and then drop photos from your chosen team or organization's folder into your template. Play around with the size of the photo boxes. Move some around and make the page look the way you want it to look. Save it when you are finished and log out. Make sure to put your name somewhere on the page so I can credit you when I review them over the weekend. Read the following text and complete the assignment. It WILL be collected at the end of class for a grade.
Today, we will begin with the process of interviewing subjects. This is a basic tool of journalists, regardless of who they work for and where they publish. STEP ONE: OPEN A WORD FILE. Put your name and date on the page Title it, "Interview exercise." At the top of your paper, answer the following questions: 1. What is the inverted pyramid? How long is it? 2. What type of questions are answered in an inverted pyramid opening? List all six if you can. 3. Why type of news story uses the inverted pyramid? STEP TWO: Read the following, and add the task to your word file: Interviewing for news stories works off the formula for the inverted pyramid You want to get detailed responses to the 5 W and the H questions. How can you get them? An interview is a formal conversation between a reporter and a subject, where the reporter gets information for their story. Always ask effective cue questions. These are questions which get your subject talking. What type of questions are those? Open ended questions, which surprisingly enough, work best when they open with who, what when, where, why and how. For instance: When did you first think of becoming a musician? Who do you trust the most in your family? Among your friends? Why? What book or movie had the biggest impact on your life? All of these questions get the subject to think and avoid the worst type of questions you can ask. The leading question, or the dead end question, which gives you yes or no answers. For instance: Do you think Obama is a good President? Do you like Eastside High? These types of questions get you one word answers and make it very hard for you as a reporter to flesh out your subject. What you get in your interview are direct quotes from your subject. Part II (20 minutes) Write a lead graf on this topic. Use an inverted pyramid structure: In and Out Burger is opening a restaurant just off the corner of I-35 and Airport Boulevard. Their sign was unveiled in early October (it's covered with a tarp right now) and the main building's structure is already mostly built. Their opening date is not clear as of today. Research them online. Learn a little about the company history and their menu. See if you can find: 1. when they are opening their Austin location? 2. Where are they from 3. Are they already in Texas? Where?/ 4. What's their menu? What type of food do they serve? How much does it cost? 5. Who owns them? What's interesting about her? Once you have your data, on the same Word file, Write your lead on their anticipated grand opening. Do it in inverted pyramid style. You should be able to do this in two to three sentences. Part III -- Pair with a classmate. You are going to interview them for a story. Take 15 minutes and create a list of cue questions you want to ask them, which will give you the best opening and interview possible. List those cue questions on your Word file. Tell me who you are going to interview and list the four to five questions. Then for the next 15 minutes, interview each other. Write down your answers as accurately as possible. List them in your Word file. When you are done, e-mail your Word file to me: [email protected] Start. Read these facts from last week's career field trip to the Palmer Center:
1. The field trip was on Thursday, October 10th 2. The fair was held at the Palmer Pavilion, off Riverside Drive in downtown Austin. 3. 27 Eastside Memorial juniors and seniors attended. 4. The display contained booths from four year colleges (Texas A&M), two year colleges (ACC) trade schools (Paul Mitchell Academy) the Military (Army, Navy, Air Force, Marines) technical schools (DeVry) and civic organizations (Austin Fire Department, Austin Police Department) among others. 5. Students toured the booths from 10:30 am to 1 pm 6. One Eastside senior, Michael Trevino, was offered a scholarship to the Austin Arts Academy. 7. Some of the booths allowed students to participate. The Paul Mitchell Academy, a cosmetology school, gave makeup and hair styling demonstrations. (see the photos) 8. The trip was led by Yessica Diaz, the Eastside career counselors and three CTE teachers, Angela Allen, Rita Wasson and Rafael Vela. You have two assignments today. Both come from the shared drive. Follow the path Eastside Memorial hard drive > Shared Drive > Students Note: Watch the show on Mr. Vela's computer or borrow the memory stick and download the file on yours. The shared drive is very slow right now. 1. First, go to the 2013-10-14 CTE Fair file at the top of the Students file, and look at the 46 photos there. Next, create a WORD file and for each photo, tell me if you would keep it, or discard it, or definitely use it. It would look something like this: 1. discard -- blurry 2. discard -- not important to the story 3. keep -- well framed, shows a lot of people, helps me tell the story. Limit yourself to SIX photos. Choose only the best ones. Remember, we are looking for final shots which are PROFESSIONAL QUALITY. 2. After you've done the first assignment, look at the shots in the Vela Folder, in the Graphic Design Photos folder. There are 15 photos. Looking at the volleyball photos, tell me which TWO you would use in a story on the volleyball team. Tell me why, according to the standards of layout we've discussed -- exposure, focus, composition, faces, overall composition. You can do both on the same word file. PLEASE: Include your name and date in the header for the story. Part II -- Hard News Writing
One of our tasks is writing about each group. This should be flattering, and accurate at the same time. It will involve the element of news writing, which we will introduce today. Key words 1. Hard news -- a story which summarizes a news event. It has an 2. inverted pyramid lead -- a standard of news reporting since the mid 1800s. It puts the story climax at the beginning of the piece. It answers several questions: who, what, when, where, why and how. It writes in active voice, and refers to subjects in the third person. It offers descriptions, and does not include the writer's opinions. Look at this worksheet on inverted pyramid openings for a summary: http://www.21stcenturylit.org/docu/Inverted%20Pyramid.pdf 3. verb voice -- we have two verb voices 4. active voice -- where the subject of a sentence performs the work, or 5. passive voice -- where the subject is the recipient of the verb's action. You can shift from active to passive voice easily: 1. The dog bit Mr. Vela (active) Who is the subject? 2. Mr. Vela was bitten by the dog. (passive) Who is the subject. Part One -- Active and passive exercise -- 20 minutes total Active voice (10 minutes) Write a six to seven sentence description of your morning. No sentence can have more than four words. Use active voice. Here is an example, using my after school routine: 1. Mr. Vela drove home. 2. He walked his dog. 3. He read his texts. 4. He cooked a snack. Part II (30 minutes) Today, the journalism class covered the No Bullying Day event, where students are advised to wear orange to show support for the cause. Here are some facts: -- Unite Against Bullying Day is October 9th -- Students were advised to "Wear their True Colors" to help stop bullying. At Eastside Memorial -- Ms. Angela Allen's class wrote a script about anti-bullying -- She prepared anti-bullying stickers for her students to wear and to distribute. -- Ms. Yvette Alvarado directed the activities on campus, and helped the "no place for hate" group, led by Blanca Sanchez Luna to pass out orange ribbons. Some photographs have been loaded onto the students' shared drive. Click the Eastside Memorial icon in the upper right corner of your desktop. When the dialogue box opens, follow this path: Shared folder> Students folder > Vela folder > photos I have loaded six photos onto the hard drive to help you write the story. Your assignment for part II: Write an inverted pyramid opening for the Anti-Bullying campaign. Answer as many of the who, what, when, where, why questions in that opening. Turn in your word documents when you are done. You can print them out or e-mail them to: rafael.vela@ In the first six weeks, we learned basic photography and the layout of the book.
Our next job is to plan the Fall calendar. Icebreaker assignment: Create a word document and title it "Fall Ladder" with today's date and your name. 1. List all the fall sports currently taking place. 2. List all the fall activities which are taking place and will take place soon -- Dances, 3. List all the student groups which can currently be photographed. Time: 25 Minutes Part II: 25 Minutes -- We'll put this list on the screen. Students should put this in their word files. How many did you list? 4. Do you think some of these groups would be best photographed in their environments? Practices, for example. Do you think these groups should be photographed in studio, in uniforms with a background? Part II -- Hard News Writing One of our tasks is writing about each group. This should be flattering, and accurate at the same time. It will involve the element of news writing, which we will introduce today. Key words 1. Hard news -- a story which summarizes a news event. It has an 2. inverted pyramid lead -- a standard of news reporting since the mid 1800s. It puts the story climax at the beginning of the piece. It answers several questions: who, what, when, where, why and how. It writes in active voice, and refers to subjects in the third person. It offers descriptions, and does not include the writer's opinions. Look at this worksheet on inverted pyramid openings for a summary: 3. verb voice -- we have two verb voices 4. active voice -- where the subject of a sentence performs the work, or 5. passive voice -- where the subject is the recipient of the verb's action. You can shift from active to passive voice easily: 1. The dog bit Mr. Vela (active) Who is the subject? 2. Mr. Vela was bitten by the dog. (passive) Who is the subject. Active and passive exercise -- 20 minutes total Active voice (10 minutes) Write a six to seven sentence description of your morning. No sentence can have more than four words. Use active voice. Here is an example, using my after school routine: 1. Mr. Vela drove home. 2. He walked his dog. 3. He read his texts. 4. He cooked a snack. Part II (10 minutes take these short, active-verb sentences about your morning and work them into passive voice. Turn in your word documents when you are done. You can print them out or e-mail them to: rafael.vela@ Key vocabulary for the 1st 6 weeks exam, which will be on Wednesday.
Exercise for Monday, September 30th. Open a Word file and define the following terms, which will be on the 6-weeks exam. When you are done, e-mail the document to me as an attachment. Send it to: [email protected] 1. Ladder 2. How many segments (big sections of the book) were in last year's ladder and yearbook? 3 Name them (there are four). 4. How many pages do you have to give to a group or team? 5. How many pages did the classes (seniors, juniors, etc.) get in the book? 6. How many pages were the teachers and Administration assigned in the book? Photography 7. what is exposure? 8. what is overexposure? 9. what is underposure? 10. Explain the rule of thirds. where do the lines occur in your viewfinder or in your photo? 11. key light 12. fill light 13. back light 14. can you do 3--point lighting with sunlight only? 15 -- 21. tell me what is shown in the following shots extreme long shot long shot medium long shot medium shot medium close up close up extreme close up 22. short lens 23. long lens 24. depth of field 25. which lens gives you deep focus? 26. which type of lens gives you shallow focus? On Tuesday and Wednesday, the yearbook classes made last year's ladder.
It has the following Segments I. the year at Eastside II. Student Life -- which included the classes and the teachers and administration. III. Student Organizations IV. Sports Teams Today and tomorrow. create this year's ladder. We'll leave part II alone. Start with this math. You have 96 pages. Each class takes up 6 pages and the teachers and the Administration take up 6 pages. That's 30 pages. You have 66 pages left. Do you want a title page for each of the remaining three sections? That's 6 more pages. That's 60 pages. Now, do you want a title page for the classes? That's 58 pages. How many do you want to distribute to the Year events? Homecoming will happen as usual. Adopt-a-Kid will also happen again. Are there any other events that should be foregrounded? Say there are five big events in the Eastside Calendar. Do you want to donate two pages each to them? Or single pages? If you say two, that leaves you with 12 pages if you have title pages. That leave you with 44 pages for Student organizations and for Sports teams. Do you see how this gets a bit harder? Give each of Student Organizations and Sports 22 pages each. You've already set aside pages for title pages. These are just pages for the groups. Of the 22 student organization pages, who gets them? Here is your assignment, for today and tomorrow. Set aside 22 pages for student organizations. Tell me which organizations you want to include and how many pages each group should get. Next, set aside 22 pages for the sports teams Which should be included and how many pages should each get? In each section, order them. In sports, will you go by the calendar, putting the fall sports first, the winter next and the spring last? Will you list them alphabetically? In order of size, with the largest first and the smallest last? Do the same for the organizations. Will the biggest, like band go first? What about the cheerleaders, choir, Pantherettes, etc.? How will you organize the after-school clubs? Create a Word document. You may work with ONE partner. Create your ladders for Sections III and !V. This week, we will move from photography to look at yearbook structure. We will focus on the ladder, which is the choice of subjects in the yearbook and the order in which they are published.
The ladder is a form of outline for the book. Your first assignment today is to take a copy of last year's yearbook and prepare a ladder outline. 1. Open a Word document. Put your name and the date in the header and title the assignment -- Ladder exercise 2. Take a 2013 or a 2012 yearbook 3. Look at the layout of the book 4. In your word file, list the segments (events, classes, groups) and then list the sub-segments. For instance, your book might have a segment titled Athletics, and then have pages for football, volleyball, cross country, and so on. When you are finished, you should have the layout of the book. Note how many pages each group gets. Some groups get one page. Some groups get two. Put the number of pages each group, team or event gets in parenthesis next to that group. Here is how a mini-ladder might look: Classes Seniors (8 pages) Juniors (4) Sophomores (4) Freshmen (4) Athletics Football (2) Volleyball (2) Groups Band (2) Cheerleaders (2) Pantherettes (1) Robotics (1) Our yearbook is 96 pages long. Part of the ladder exercise i When you are done with your ladder, look it over and answer these questions: 1. Which groups were left out of the book which you felt should go in? 2. Are there any groups which you felt got too much or too little space? 3. Is the order right, in your opinion? Would you move some things forward or back in the book? When you are done, save your file and print it out. |
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