Last week you chose a company name and a career for your business card. This week, you're going to create a basic business card in Photoshop.
1. Go to this site: http://tutexpert.com/bus-card-template/ 2. You'll see a video box and a lime green box below it. In that green box, click the link that says: CLICK HERE to Download the Business Card Template for Photoshop ONLY. You'll be sent to a page that reads: Business Card Template_TutExpert.psd 3. Click the "Download" button in the upper right hand part of the screen. 4. You'll get a small grey download box that defaults to the "save file" blue botton. Click the OK button in the lower right. 5. Activate the download, either in the upper right, or lower right. Photoshop will open and the template will open. The template has red and green zones. The green is the "safe zone" where all the text and logos are preserved. The red is the trim zone, where the machines will cut the card paper used to make the cards. Any text or images on this line could be cut out or destroyed. 6. In your layer box on the right, unclick the text, bleed and trim layers (the eyes to the left of each layer). This shuts them off and leave you with a checkerboard background and the safe and time outlines. 7. Create a new layer clicking the create a new layer button (in the layer box next to the garbage can icon) and re-name the layer background. 8. With the background layer selected, go to EDIT>FILL. Choose white as your option and click OK from the drop-down box. Drag this layer so it's just above the text layer. 9. Go to his link in your browser and select a logo to use: http://publicdomainvectors.org/en/public-domain-logos/2/ Pick a logo from here and drag it to your desktop. 10. Open a new layer, call it logo. With that layer selected, drag the logo from your desktop into the card. the layer will re-name itself and you'll have a logo with a frame around it. Re-size it and move it to the upper left part of your card, inside the safe zone. Apply the changes. 11. Click the text tool, select HOBO STD. as your font, 18 point type as your size and name your company. Move it to the right of your logo and save/apply the changes. 12. Click the text tool again, write your name in 12 point type and apply. 13. Click the text tool again and write "President" in 8 point type and apply. 14. Highlight both layers with your name and title (hold shift when you click the layers) hit the select tool and click the align left edges button, the fourth one in the options bar. 15. Click the text tool and use it to create a box with your address and phone number on the right side. Apply. 16. Using the rectangle tool, make a vertical bar that goes between your name and the address box. Apply. 17. Unclick the safe edge layer. 18. Go to FILE>SAVE AS and save as a PDF. Making a background. 19. Hit the create a new layer button. Drag the logo into that layer. Drag it to the lower left part of your card. Resize it then hit the space button to deselect the frame. 20. Grab the layer and pull it to the create a new layer button. This will create a copy layer of the resized icon. Drag that to the upper right corner of your card. 19. Create a saturation mask. Click on the create a fill of adjustment layer button (the half circles on the bottom of the layer box). When you get the hue, saturation and lightness sliders, move the brightness to the right to fade the logos in the background. 20. Move the objects until they're just where you want them. 21. Save as a jpeg. 22. e-mail the jpeg to me. Business cards are some of the smallest, but most important pieces of graphic design. They let us promote our businesses and ourselves in a very small space.
Because of their small size, business cards rely on our creativity to make them memorable. (People pass out cards all the time, but most are thrown or filed away.) Today, you'll being a new project by looking at how creative graphic designers re-thought the idea of a card, as something more than just a small rectangular piece of paper with graphics on them. Take a look at this: http://www.boredpanda.com/creative-business-card-designs/ In the next week, you are going to design a card for your imaginary business. By the end of class, e-mail me: 1. your company, what does it do? 2. your company's name 3. A basic idea for a 3-D business card. |
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May 2015
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