Today's lesson will show you a pitch, the way that graphic designers and ad agencies make their appeal to clients in order to get an account.
This is the actual film designer Saul Bass made for AT&T in 1969 when he was trying to get the Bell System account. He won the account. The film is archives on YouTube at this address:
https://www.youtube.com/watch?v=xKu2de0yCJI
It is 29 minutes long. Watch the first 15 minutes at your desk or at mine if you cannot pull up the tape.
Then, answer the questions on his pitch, which are on this Word document:
You can answer on the Word document. E-mail the file to me when you are done.
This is the actual film designer Saul Bass made for AT&T in 1969 when he was trying to get the Bell System account. He won the account. The film is archives on YouTube at this address:
https://www.youtube.com/watch?v=xKu2de0yCJI
It is 29 minutes long. Watch the first 15 minutes at your desk or at mine if you cannot pull up the tape.
Then, answer the questions on his pitch, which are on this Word document:
You can answer on the Word document. E-mail the file to me when you are done.
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saul_bass_att_exercise.docx |