Today, we will learn an important concept to graphic design -- negative space.
Negative space is where you use the space generally believed to be "empty" space for representative purposes. Here is one of the most famous examples of a negative space. What do you see in the image to your left?
It depends on what you focus on. If you look at the "positive" or dark spaces, you see one thing, but if you look at the white or "negative space" you see something else. Below is one of the most famous logos that uses negative space:
Negative space is where you use the space generally believed to be "empty" space for representative purposes. Here is one of the most famous examples of a negative space. What do you see in the image to your left?
It depends on what you focus on. If you look at the "positive" or dark spaces, you see one thing, but if you look at the white or "negative space" you see something else. Below is one of the most famous logos that uses negative space:
This is the Federal Express logo. Can you find the negative space arrow in the logo? Where is it? What does it represent?
Now, open a word document. Put your name on it and number 1-30. Then, go to this link:
http://www.boredpanda.com/negative-space-logos/
List what is in the negative space of each logo shown. You will have 45 minutes to do so.
Lastly, go a google image search for "Noma Bar." He is an artist who uses negative space in his "portraits" of celebrities. He is his cover for the movie Pulp Fiction, and his illustration for the Trayvon Martin case:
Now, open a word document. Put your name on it and number 1-30. Then, go to this link:
http://www.boredpanda.com/negative-space-logos/
List what is in the negative space of each logo shown. You will have 45 minutes to do so.
Lastly, go a google image search for "Noma Bar." He is an artist who uses negative space in his "portraits" of celebrities. He is his cover for the movie Pulp Fiction, and his illustration for the Trayvon Martin case:
Your job in the next class is to design a Noma Bar -style portrait of you. The logos you use should show you understand negative space and show something of your personality. I will show you some student examples from last year that I thought worked well. Here is one from one of the football players: |